The footer should complement and improve the user experience, not to become a headache for your visitors. Mistakes you can make in website footer optimization The correct design of the footer helps to turn your website’s visitor to a client. These things affect the overall conversion of the website. It will help to push the potential customer to further actions: to fill out a feedback form, to go to the community page on social networks, to see contact details or to register on the website.
The footer will tell the visitor that the website doesn’t end here. The footer simplifies navigation for your visitors if they need to visit any section on the site. Using the footer, you are able to tell your client some important things about the company and the direction of its business in detail, offer to subscribe to the newsletter or provide information to partners with the help of the link to the relevant pages. Being an additional source of important information for the user, the well-optimized footer will make it easier to navigate the site and help you to achieve your business goals. These elements provide a number of business benefits. The footer may include any information that may be of visitor’s interest, from contact details to links to pages with additional services of the company. Most visitors spend most of their time under the fold line, rather than above it. 25%r of all users do not wait for the page to load completely, rushing down to the site’s footer to find the crucial info ( contact form, testimonials, sitemap). Chartbeat’s analysis proves this fact by monitoring 25 million visits to various sites and scrolling tracking: The importance of the footer of the website is hard to overestimate. Why is footer so important for your website? The correct design of this part of a webpage plays a huge role in the success of promoting the whole website and improving its usability. The website footer, opposite to the header, is the part of a webpage located at the bottom of it. Animated company team-focused footer example. Sitemap- and links focused footer example. 
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Zoyogurt: the best example of a beautifully-designed footer.Mistakes you can make in website footer optimization.Why is footer so important for your website?.
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